.At the launch of Astrid Andersen's new line Stel, a presentation held outdoors on a boat dock, The Road's 2002 track "Transform the Page" was actually blasting out of the stereo. It was actually a star-aligned, emblematic minute, considering that the London-trained developer is beginning a brand new phase in her fashion life, this time focusing the work around herself.Andersen's much marvelled at name menswear company was actually concentrated, vivid, and streetwise. With Stel, she clarified in a pre-show meeting, "I have to sit conveniently at the center of it probably even more this time considering that right now it is actually a ladies's damage company, as well as it is really more concerning me and my private referrals." Stel likewise shows Andersen's advancement as a person. After quiting her line, the developer returned home to Jutland in the North of Denmark and possessed 2 kids. She is actually certainly not the person she was actually back then.Shifting equipments in fashion is hard to do. Brands seem to take on lives of their personal, and also it is actually simple to be pigeon-holed. Stel breaks with a few of manner's formalities. The tag is going to present in-season, so what exists will definitely be offered for acquisition. All at once, seasonality is less important in the Stel formula than importance. Selections will definitely be recognized through number (01, 02, as well as 03 were actually shown in Copenhagen), the principle being actually that you can intermingle items throughout "times" both in your closet and also on the selling floor. Andersen observes no requirement for a thoughtful garment to be left even if the schedule webpages flip. "The straight interpretation of stel is actually physical body," she mentioned, yet it [recommends additional to] a foundational structure in a sort of commercial method it [also illustrates] a collection of valuables-- when you talk about a tea service, you would certainly call it a stel. For me, that was actually pretty an interesting starting aspect in terms of the suggestion of generating both antiques, however also something that's a brand new base." Possessing models position on scaffold was actually arbitrary as it suggests a number of analogies. There's construction, which connects to constructing a new label, as well as the notion of support connects to her opinion that outfits ought to help you. Stel is actually, essentially, a sort of mobile offering, however not one along with the angularity of something like Legos or even stacked Mu00e6rsk freight containers. Motion, company, and also permission become part of Andersen's program. "When I discuss the brand, I possess this tagline: customizing that you may roller skate in, denim you can easily dance in, shirting you can easily journey in." Independence, joy, motion.